Guided journals that end the patterns keeping you stuck.

Built on the Heartwork Protocol: big concepts turned into simple steps you can follow on your own, so you can actually change.

Show me where to begin Show me where to begin

Amazon #1 Best Seller, Inner Child & Self- Help 4.9★ from 100+ reviews Over 20,000 journals sold Founded by a Forbes 30 Under 30 honoree

Start with what you need most right now

Self Worth

Self-abandonment shows up as people-pleasing, perfectionism, and numbing. This journal names the one you keep going back to, so you can stop the cycle that's been eroding your self-worth.

Self-Worth Journal Self-Worth Journal

Friendships

For the same dynamic showing up again, with someone new. This journal shows you your role in it, so the next friendship is one you chose on purpose.

Friendship Journal Friendship Journal

Pattern Breaking

For when you can see the pattern but can't stop it. This journal traces it back to what it's protecting, so it finally stops repeating.

Guided Transformation Journal Guided Transformation Journal

Shop the journals and tools

Journals, card decks, and maps, all built on the Heartwork Protocol.

Pattern Breaking

The Guided Transformation Journal

From $25.00

The Guided Friendship Transformation Journal

Friendships

The Guided Friendship Transformation Journal

From $25.00

Self-Worth

The Self-Worth Journal (Ebook)

$20.00

Self-Worth

The Guided Transformation Journal (Ebook)

$20.00

The Guided Friendship Transformation Journal (Ebook)

Friendships

The Guided Friendship Transformation Journal (Ebook)

$20.00

Sets

All Three Journals (Print + Ebook)

$100.00

~~$135.00~~ $100.00

Sets

Guided Transformation Journal + Card Deck

$44.99

Butterfly SZN Live ✦ The Money Series ✦ Jan 14th, 2027✦

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4 evenings on money, live in PHX.

Get Your Ticket Get Your Ticket

Butterfly SZN

Your butterfly season is the one where the pattern stops.

Which Season Are You In? Which Season Are You In?

Shop by what you're working on

Patterns repeat because they're protecting something.

The Heartwork Protocol takes one pattern at a time through three Seasons.

Caterpillar Season - See It

Becoming aware of the patterns keeping you stuck.

Cocoon Season - Unlearn It

Breaking those patterns and building new ones.

Butterfly Season - Live It

Living the new pattern until it feels like you.

Read the Full Method Read the Full Method

The work behind Butterfly SZN

I built this because I kept ending up in the same place.

In friendships, in love, in how I saw myself, the same thing kept happening and I couldn't explain why. So I did what I'd been taught to do in law school: pull the rule out of the mess and write it down. I found the rule my patterns were following, and a way to change it. That became the Heartwork Protocol, and every journal and tool on this site came out of it. It worked on me first. Now more than 20,000 people have used it.

Meet Aisha Meet Aisha

See the work in action

What a pattern looks like when someone finally names it.

See it
Unlearn it
Live it

The Self-Worth Journal

From $25.00

The Guided Friendship Transformation Journal

From $25.00

The Guided Transformation Journal

From $25.00

The Self-Worth Journal

From $25.00

The Guided Friendship Transformation Journal

From $25.00

The Pattern Interrupt Card

$12.00

4.9★ FROM 100+ REVIEWS

What people say once they've used it

Powerful heartwork to understand your emotions

"In this journal, Aisha digs deep into the fears emotions and patterns that are holding you back and keeping you and coping mechanisms that are not serving your highest good.Healing is key and she shares beautiful healing techniques.Get your copy today."

Jessica LaMarre

The Guided Friendship Transformation Journal

MUST HAVE tool to finally get off the hamster wheel of old habits

"Absolutely love the unique layout of this workbook! Aisha walks the walk and has so generously created a MUST HAVE tool to finally get off the hamster wheel of old habits that no longer serve you. Simple, easy to grasp concepts and activities that you take at your own pace and are designed to build on the previous exercise. So impactful, use for any season of life you need!"

Meraki

The Guided Friendship Transformation Journal

Life-changing journal

"This journal changed my life. I bought both Self-Worth and Guided Transformation. I started the Self Worth, discovered patterns about myself that I never knew the underlying root before this book. Once I do, my life is never the same. Highly recommended to anyone who's in the journey of self-discovery and this book will change you - for the better. Thank you Aisha!"

Michelle

The Self-Worth Journal

Amazing!

"I had an amazing experience! When filling out my order I put the incorrect address and when I reached out to have it updated, I received a response in less than an hour that the issue was corrected. I received my order with no issue right on time! Amazing company with fantastic customer service. The book is itself is an absolute wonder and helps you dive deep into your subconscious by asking all the right questions. Highly recommended for anyone on a self exploration journey!🦋"

Pamela

The Guided Friendship Transformation Journal

Heart work

"This journal took me on a journey of self, uncovering hidden parts of my inner child that have given me significant understanding on why I do the things I do. Grateful for this journal and the self discovery and deeper understanding! Thank you Aisha!"

Dulce

The Guided Transformation Journal

The short answers. The full list is on the FAQ page.

Questions people ask before they buy

See All Questions See All Questions

Which journal should I start with?

If you can name what you're working on, start there: the Self-Worth Journal for people-pleasing, perfectionism, and numbing; the Friendship Journal for a dynamic that keeps showing up with new people; the Guided Transformation Journal if you can see a pattern but can't stop it. If you can't name it yet, the two-minute Find the Right Tool quiz will point you to one.

Is this therapy?

No. These are self-led journals built on the Heartwork Protocol. They help you see a pattern, understand what it's protecting, and practice a different response. They work alongside therapy, and many therapists use them with clients, but they don't replace it.

See All Questions See All Questions

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How one person's notes became the Heartwork Protocol.

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Guided journals that end the patterns keeping you stuck.

Something keeps happening and I can't name it yet.

I know what I want to work on. I don't know which tool.

I already know which journal I want.

Start with what you need most right now

Shop the journals and tools

4 evenings on money, live in PHX.

Shop by what you're working on

Patterns repeat because they're protecting something.

Caterpillar Season - See It

Cocoon Season - Unlearn It

Butterfly Season - Live It

I built this because I kept ending up in the same place.

What a pattern looks like when someone finally names it.

What people say once they've used it

Powerful heartwork to understand your emotions

Jessica LaMarre

MUST HAVE tool to finally get off the hamster wheel of old habits

Meraki

Life-changing journal

Michelle

Amazing!

Pamela

Heart work

Dulce

Questions people ask before they buy

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