If you’ve ever felt like you keep ending up in the same situations: the same arguments, the same relationship dynamics, the same money struggles, you name it. I know that feeling well.

For years, I told myself I was just in a cocoon season, that life was shaping me into something new and my butterfly season was on its way. But no matter how much awareness I had or how hard I worked on myself, things around me didn’t seem to change. My patterns just kept repeating, same issue, different setting.

I was doing the work... but my reality wasn’t moving.

Eventually, I started journaling, trying to understand what was keeping me stuck. I realized I had all this self-awareness but no structure for what to actually do with it. So I started creating frameworks for myself. Notes, reminders, and questions that helped me make different choices in real time when those old habits tried to resurface.

My background is in law. I graduated from Arizona State University Law School, where I learned the IRAC method: issue, rule, analysis, conclusion. It taught me how to think critically, how to find truth through structure. I didn’t know it then, but that same way of thinking would become the foundation of my work today.

That’s how The Butterfly SZN Method was born, a transformation framework that blends awareness with action so you can stop repeating the patterns that keep you stuck. It’s built around guided exercises I call Heartwork™. Because real healing isn’t just mindset work, it’s heart work. It’s the inner practice of understanding what you feel, why you feel it, and how to move forward with compassion and self-respect.

Thousands of people have used this work to break their cycles and step into their own Butterfly Season: the season when things finally start to make sense, and peace feels like home again.

And I believe you can too.

Love,
Aisha

Aisha Marshall is the founder of Butterfly SZN, a transformation company helping people stop repeating the emotional patterns that keep them stuck. Her proprietary Butterfly SZN Method and guided journals have reached thousands worldwide, inspiring emotional awareness, healing, and self-leadership.

A Forbes 30 Under 30 honoree, #1 Bestselling Author, and Top 1% Podcaster, Aisha is recognized for blending emotional intelligence with actionable frameworks for change. Through Butterfly SZN, she continues to lead a growing movement of people reclaiming their peace and transforming their lives from the inside out.