Give people a roadmap out of the patterns they can feel but can't name

The Heartwork Protocol by Butterfly SZN Certification

Become a certified facilitator of the Heartwork Protocol. Train in the framework, the tools, and the practitioner ethics. Guide people from awareness to action, to the change they came for.
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By Butterfly SZN

The Heartwork Protocol

Transformation work is layered. Patterns and coping mechanisms intertwine with emotions, history, and reactivity until the through-line becomes hard to see. 

Even when a practitioner knows what's happening underneath, helping a client navigate through it can feel like sorting through noise. 

The heartwork protocol cuts through that. It separates the noise from the actual information needed to move a client forward, and gives both the practitioner and the client a step-by-step, repeatable process for breaking down the pattern and building a path through it.

Awareness alone never moves the needle.

The roadmap is what does. Readers reach this on their own with the journals. The certification trains you to facilitate it.

The Heart of the Work

The roadmap is what turns awareness into actual change

The Heartwork Protocol gives the practitioner and the client a clear, shared view of the pattern at play. With that roadmap, both of you stop fighting yourselves, and the work has somewhere to go.

Having the roadmap removes the shame from running the conversation.

Having the roadmap removes the shame from running the conversation.

The pattern becomes information about something the body learned to do in order to protect itself. And from there, the door opens for a choice to do something different. A choice that becomes available in a way it wasn’t before.

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Inside every recurring pattern, emotions hijack the moment.

Inside every recurring pattern, emotions hijack the moment.

A trigger fires, the emotion takes over, and the client falls into the same repeated action without realizing it’s happening. They’re inside the pattern, not looking at it.

02
The Heartwork Protocol gives you an outline that breaks the pattern down into its elements.

The Heartwork Protocol gives you an outline that breaks the pattern down into its elements.

so the client can see it laid out in pieces in front of them. Once they can see it, they can interrupt it. Once they can interrupt it, they can choose something different. That’s how real change happens.

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What is the Heartwork Protocol?

The Heartwork Protocol sits in its own category

category: structured emotional pattern work. 

is not clinical work and it is not coaching. 

The Protocol gives a person a defined path through the dynamics underneath their behavior. It does not diagnose, it does not treat, and it does not replace the role of a licensed clinician or a personal coach.

Transformation moves in three Seasons.

Each Season has its own work, its own tools, and its own outcome. Your job as a practitioner is to meet the client in the Season they’re actually in, with the right tool for that moment.

CATERPILLAR SEASON™ — AWARENESS

CATERPILLAR SEASON™ — AWARENESS

Core question: What’s the pattern, and what’s driving it? Outcome: Clarity. The client can name the pattern and describe what’s underneath it.

COCOON SEASON™ — UNLEARNING & RELEARNING

COCOON SEASON™ — UNLEARNING & RELEARNING

Core question: Why does this keep happening, and what do I do instead? Outcome: A personal roadmap. The client understands the why and knows what to do differently.

BUTTERFLY SEASON™ — PRACTICE

BUTTERFLY SEASON™ — PRACTICE

Core question: Can I choose the new response even when the old one feels automatic? Outcome: Embodiment. The client uses their map in real time, even inside the trigger.

What each season sounds like

These are readers moving through the Seasons on their own, in their own words. As a practitioner, you meet people in these exact moments.

Powerful heartwork to understand your emotions

"In this journal, Aisha digs deep into the fears emotions and patterns that are holding you back and keeping you and coping mechanisms that are not serving your highest good.Healing is key and she shares beautiful healing techniques.Get your copy today."

Jessica LaMarre

The Guided Friendship Transformation Journal

The Guided Friendship Transformation Journal

MUST HAVE tool to finally get off the hamster wheel of old habits

"Absolutely love the unique layout of this workbook! Aisha walks the walk and has so generously created a MUST HAVE tool to finally get off the hamster wheel of old habits that no longer serve you. Simple, easy to grasp concepts and activities that you take at your own pace and are designed to build on the previous exercise. So impactful, use for any season of life you need!"

Meraki

The Guided Friendship Transformation Journal

The Guided Friendship Transformation Journal

Life-changing journal

"This journal changed my life. I bought both Self-Worth and Guided Transformation. I started the Self Worth, discovered patterns about myself that I never knew the underlying root before this book. Once I do, my life is never the same. Highly recommended to anyone who's in the journey of self-discovery and this book will change you - for the better. Thank you Aisha!"

Michelle

The Self-Worth Journal

The Self-Worth Journal

Amazing!

"I had an amazing experience! When filling out my order I put the incorrect address and when I reached out to have it updated, I received a response in less than an hour that the issue was corrected. I received my order with no issue right on time! Amazing company with fantastic customer service. The book is itself is an absolute wonder and helps you dive deep into your subconscious by asking all the right questions. Highly recommended for anyone on a self exploration journey!🦋"

Pamela

The Guided Friendship Transformation Journal

The Guided Friendship Transformation Journal

Heart work

"This journal took me on a journey of self, uncovering hidden parts of my inner child that have given me significant understanding on why I do the things I do. Grateful for this journal and the self discovery and deeper understanding! Thank you Aisha!"

Dulce

The Guided Transformation Journal

The Guided Transformation Journal

Ready to facilitate this work?

Applications are always open
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The Curriculum

Seven modules. One complete practitioner training.

  • Module 1 — The Heartwork Protocol
  • Module 2 — The Two Paths
  • Module 3 — The Heartwork Tool Catalog
  • Module 4 — Reading Patterns
  • Module 5 — The Heartwork Conversation Framework
  • Module 6 — Building Your Heartwork Practice
  • Module 7 — Safety and Crisis Response
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How the program works

Self-paced by design.

The teaching is seven written modules that you download and work through on your own timeline. There are no scheduled lessons and no live calls to attend. We built it this way on purpose. Our practitioners come from very different worlds, therapists, coaches, HR professionals, somatic and art practitioners, and the independent format lets each person integrate the Protocol into their own practice, at their own pace. 

Community happens in our private Slack for practitioners. That’s where practitioners connect, ask questions, share what’s coming up in their sessions, and stay in the work together as it evolves. You’re added when you get access to the modules.

The Credential

The Credential is for you if you want to

Learn the framework and Facilitate the work.

The Heartwork Protocol by Butterfly SZN Certification trains you in the full methodology, gives you the tools to guide others through it, and grants you the official license to use the Heartwork Protocol in your professional practice.

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  • Facilitate with clients
  • Build it into your offerings
  • carry the credential

Who it's for

Whatever your practice, the protocol supplies the action steps

The heartwork protocol by Butterfly SZN is the step-by-step work a client follows once something true has surfaced. It works alongside any practice, and it's how awareness becomes action, and action becomes change.

At a recent embodiment workshop

Aisha ran journal work alongside somatic practice. The movement released what each person's body was holding. 

The journal carried it from there:

Page by page, each person mapped what came up. What it was protecting, and what they would do differently next time.

The release created the opening. The protocol was the action. And the action is what turns awareness into change.

The pattern work is the same in every room.

The certification trains you in one Protocol, and you take it wherever you already practice. You don’t need a coaching certification, a therapy license, or a specific degree. What you need is a commitment to learning the protocol and facilitating it with integrity. Here's what that looks like in practice:

Somatic & Embodiment Work

Your sessions surface what the body is holding. The Protocol gives your client the written steps to map what surfaced, understand what it was protecting, and choose their next response.

They leave with their own map: what came up, what it was protecting, and what they will do the next time it rises. The change continues after the room.
For your client

They leave with their own map: what came up, what it was protecting, and what they will do the next time it rises. The change continues after the room.

Your sessions produce results people can see and keep. Clients return because the work held between sessions.
For your practice

Your sessions produce results people can see and keep. Clients return because the work held between sessions.

HR & People Teams

A structured, non-clinical way to work the patterns underneath conflict, feedback, and burnout conversations.

A manager who shuts down in hard conversations names the trigger, sees the pattern on paper, and chooses a different response in the next one. That new response is the change.
For your people

A manager who shuts down in hard conversations names the trigger, sees the pattern on paper, and chooses a different response in the next one. That new response is the change.

You bring a repeatable process to conversations HR usually has to improvise, and the change holds after the meeting ends.
For you

You bring a repeatable process to conversations HR usually has to improvise, and the change holds after the meeting ends.

Workshops & Trainings

The takeaway your room carries home. The journal work is a contained application participants continue over time, which is what turns a powerful day into lasting change.

They leave with their next steps written in their own handwriting, and the work continues long after the event.
For your attendees

They leave with their next steps written in their own handwriting, and the work continues long after the event.

Your workshop reaches its objective. The lasting change you designed the room for actually arrives, and attendees connect it to your work.
For you

Your workshop reaches its objective. The lasting change you designed the room for actually arrives, and attendees connect it to your work.

Coaching & Mentorship

A roadmap your client applies between sessions. Something to cross-reference in the moment, before the emotion chooses the action for them.

They see their pattern mapped in their own words, apply the roadmap each time it shows up, and watch their progress accumulate on paper.
For your client

They see their pattern mapped in their own words, apply the roadmap each time it shows up, and watch their progress accumulate on paper.

The growth you are facilitating becomes visible. Your client can point to the results of your work together.
For you

The growth you are facilitating becomes visible. Your client can point to the results of your work together.

Therapy & Counseling

Structured between-session work that stays inside your scope. Clients arrive with written material to work from.

The insight from each session gets applied during the week, in writing, so the work keeps moving between appointments.
For your client

The insight from each session gets applied during the week, in writing, so the work keeps moving between appointments.

Sessions build on documented work. You see exactly where your client went between visits, and the arc of change is on the page.
For you

Sessions build on documented work. You see exactly where your client went between visits, and the arc of change is on the page.

Neurodivergent Support

Structure is the support. The Protocol breaks deep self-work into defined, repeatable steps with dedicated writing space, so nothing depends on holding it all in your head.

A person who has started many programs finishes this one, because every step is defined and the map they build is theirs to keep. The finished pages are the change, visible.
For your community

A person who has started many programs finishes this one, because every step is defined and the map they build is theirs to keep. The finished pages are the change, visible.

You hand your community a tool built for how they actually work, and the transformation continues after your program ends.
For you

You hand your community a tool built for how they actually work, and the transformation continues after your program ends.

Certification vs. Personal Use

The Heartwork Protocol is open to anyone who wants to work through it for themselves. The journals, the freebies, the framework are available whether or not you become a certified practitioner.

What the certification grants is the license to bring this work to others, which means facilitating it with clients, building it into your professional offerings, and using the framework inside your practice with proper attribution to Butterfly SZN.

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What you get

Everything you need to facilitate with confidence

  • Your Heartwork Practitioner License (your credential to use the Protocol professionally)
  • The complete Heartwork Protocol curriculum (seven modules)
  • The full Heartwork tool catalog with facilitation guidance
  • The five-phase Heartwork Conversation Framework
  • The official certification assessment
  • Your Heartwork Practitioner credential and digital badge
  • Recognition as a certified Heartwork Practitioner, with the ability to represent this credential in your professional work
  • Access to the private Heartwork Practitioner community
  • Your listing in the public Heartwork Practitioner Directory, searchable by location, so clients can verify your credential
Amazon #1 Best Seller, Inner Child & Self- Help  4.9★ from 100+ reviews Over 20,000 journals sold Founded by a Forbes 30 Under 30 honoree
Amazon #1 Best Seller, Inner Child & Self- Help  4.9★ from 100+ reviews Over 20,000 journals sold Founded by a Forbes 30 Under 30 honoree
Amazon #1 Best Seller, Inner Child & Self- Help  4.9★ from 100+ reviews Over 20,000 journals sold Founded by a Forbes 30 Under 30 honoree
Amazon #1 Best Seller, Inner Child & Self- Help  4.9★ from 100+ reviews Over 20,000 journals sold Founded by a Forbes 30 Under 30 honoree
Amazon #1 Best Seller, Inner Child & Self- Help  4.9★ from 100+ reviews Over 20,000 journals sold Founded by a Forbes 30 Under 30 honoree

The Process

What happens after you apply

Here’s what the path looks like, step by step.

Apply: Fill out the application

Apply: Fill out the application

It takes a few minutes and asks the questions we need to evaluate fit.

01
Review & Decision: We review every application personally

Review & Decision: We review every application personally

You’ll hear back from us with a decision.

02
Enroll & Pay: Once you’re accepted, you’ll be invited to enroll and complete payment.

Enroll & Pay: Once you’re accepted, you’ll be invited to enroll and complete payment.

Afterpay is available at checkout for buy-now-pay-later flexibility.

03
Sign Your License Agreement: Sign your Heartwork Practitioner License Agreement.

Sign Your License Agreement: Sign your Heartwork Practitioner License Agreement.

This is the document that grants you the rights to use the Heartwork Protocol in your professional work.

04
Access The Modules: You’ll receive access to the full curriculum: seven modules, all self-paced.

Access The Modules: You’ll receive access to the full curriculum: seven modules, all self-paced.

Move through them on your own time. You also get access to the private Slack community for practitioners at this step.

05
Take The Assessment: Complete the certification assessment.

Take The Assessment: Complete the certification assessment.

This is a competency-based evaluation designed to confirm that you can facilitate the work with care and integrity.

06
Certification: Once you’ve passed, you receive your credential and your digital badge, and you’re added to the practitioner directory.

Certification: Once you’ve passed, you receive your credential and your digital badge, and you’re added to the practitioner directory.

You can begin facilitating the Heartwork Protocol in your work.

07

Applications are open

The Heartwork Practitioner Certification is a structured training pathway. This is not a general coaching course. It is a guided certification process with standards, scope, and practitioner expectations. The application takes a few minutes. We review every submission and respond personally.The Heartwork Protocol started as a set of guided journals. Tools that helped thousands of people see their patterns, understand what was underneath them, and build an action plan to do something different. The certification is the next step. It’s how this work reaches more people, through more hands, in more rooms. Without losing the structure that makes it work.If you believe people deserve access to tools that help them actually change, this is the work. – Aisha, Founder of Butterfly SZN
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The Investment

The Heartwork Protocol by Butterfly SZN

$5,000

One-time enrollment. Afterpay is available at checkout, so you can split the payment over time if that works better for you.

Your enrollment covers the full path: the seven-module curriculum and the certification assessment. Once you pass the exam, you receive your Heartwork Practitioner License, your credential, and access to the practitioner community.

Annual renewal — $499/year

Your renewal keeps your license active: the right to facilitate the Heartwork Protocol professionally, your listing in the practitioner directory, and your seat in the practitioner community. It also includes every tool, module update, and addition we release that year, so your training stays current as the Protocol grows.

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